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  <titleInfo>
    <title>Różnice kulturowe a marketing mix na rynku Unii Europejskiej</title>
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  <name type="personal">
    <namePart>KLONOWSKA-MATYNIA, Maria.</namePart>
    <namePart type="termsOfAddress">Politechnika Koszalińska - Wydział Ekonomii i Zarządzania, Katedra Marketingu Międzynarodowego</namePart>
    <namePart type="date">1999 -</namePart>
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    <dateIssued encoding="marc">2002</dateIssued>
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  <note type="statement of responsibility">Maria Klonowska-Matynia.</note>
  <subject authority="lcsh">
    <topic>Marketing-mix</topic>
  </subject>
  <subject>
    <topic>Konsumenci (ekon.)</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Odmienność kulturowa</topic>
  </subject>
  <classification authority="udc">339.138</classification>
  <relatedItem type="host" displayLabel="W :">
    <titleInfo>
      <title>European economy : opportunities of change : economic development, european integration, financial markets, information technology / ed. by Krzysztof Piech. -</title>
    </titleInfo>
    <originInfo>
      <publisher> Warsaw : The Knowledge Institute, 2002.</publisher>
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    <part>
      <text>s. 191-199</text>
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